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Elevate your advertising game
with a week of unmissable events, speakers, and experiences.
All week, we’re hosting the industry’s leading advertising experts at our Insights & Bites lunchtime panel series, as well as sharing innovative strategies, showcasing our omnichannel product solutions, and serving up daily frosé happy hours.
JUNE 19
Making sense of the inputs
See details >Are creative teams really using the data they get?
See details >JUNE 20
App marketing: Taking stock after a wild year
See details >Is streaming TV more than “incremental”?
See details >Does Utiq’s launch point to the future of identity and consent?
See details >JUNE 21
Data collaboration in 2023
See details >How should media buyers think about DOOH?
See details >JUNE 22
Are we finally done with signal loss?
See details >What’s new with the IAB Tech Lab?
See details >
JUNE 19
12:00 – 12:45 p.m. CEST
Chief marketing officers are on the receiving end of an impossible amount of information…from CFOs, customers, platform partners, publishers, measurement providers and more. Furthermore, AI tools will open new frontiers in creative testing and feedback, leading to…even more inputs. Our panel will discuss the frameworks they use to process the endless insights, as well as which signals matter and which can be safely ignored.
Chief Creative Officer | T‑Mobile
MODERATOR
Chief Marketing Officer | Tinder
Global Head of Marketing | TikTok
Chief Marketing Officer | Tubi
Chief Marketing and Consumer Experience Officer | Reddit
12:45 – 1:30 p.m. CEST
Each year, marketers gain access to more data, and they’re getting better at cleaning, structuring and storing that data in ways that support collaboration among internal teams and external partners. And yet our industry has yet to fully unlock the opportunity to use data to inform the creative process. This session will examine where creative teams are using data today, and what’s prevented them from taking full advantage. We will also discuss emerging approaches that may clear the way for more effective uses of first- and third-party data to support storytelling and creative development.
US Editor | Campaign US
MODERATOR
Global Lead, Creative Data | Wunderman Thompson
CEO | Goodway Group
Chief Creative Officer | Accenture Song
Global Head of Content & Digital | Nestle
JUNE 20
12:00 – 12:45 p.m. CEST
Growth in the app economy has surpassed the wildest expectations of many observers. Now the mobile marketing industry faces key questions about how campaign planning, targeting, app installs and measurement will work going forward. Our panelists will share observations on how their marketing strategies are changing, as well as how buying is evolving and how apps are playing more of a role in brand strategy.
Head of Ecosystem and Strategy | T‑Mobile Advertising Solutions
MODERATOR
GM, Array | AppLovin
Global Head of Monetization Product Strategy & Operation | TikTok
Global Head of Media | HP
VP, Membership | Sam’s Club
12:45 – 1:30 p.m. CEST
Streaming TV is now more popular than linear by most measures, but it still has to fight for every dollar due to advertiser concerns about frequency, price, measurement and other factors. This panel will examine the barriers that still exist to a CTV takeover of the critical TV channel.
Head of Advertising Products & Development | T‑Mobile Advertising Solutions
MODERATOR
EVP, Commercial Sales & Revenue Operations | AMC Networks
CEO | Ampersand
Managing Director, L’Oréal Investment Lead | Beauty Co-Lab (OMG)
1:30 – 2:15 p.m. CEST
This summer, Utiq will launch a new European ad tech platform and consent service backed by several European telcos (Deutsche Telekom, Orange, Telefónica and Vodafone). This session — featuring the CEOs of both Utiq and IAB Tech Lab — will highlight this promising new venture and discuss where it sits relative to other recent developments in privacy, identity and addressability.
VP & GM | T‑Mobile Advertising Solutions
MODERATOR
CEO | Utiq
CEO | IAB Tech Lab
JUNE 21
12:00 – 12:45 p.m. CEST
Our panel of agency chief data officers will evaluate progress in data enablement, connectivity and collaboration. We will offer a no-BS assessment of clean room technologies, Google’s privacy proposals, audience data match rates and more.
Research Analyst and EVP, Innovation | R3
MODERATOR
Chief Data & Analytics Officer | GroupM
Chief Data Officer | NBCUniversal
Global Chief Data Strategy & Analytics Officer | Mindshare
Managing Partner, Head of CSA | Havas Media Group
12:45 – 1:30 p.m. CEST
Digital out of home continues to advance, with new activations in vehicles, retail shops and more. In this session, we will assess the channel’s progress as buyers and sellers work to make it more addressable, effective and measurable. Our panelists will discuss emerging creative opportunities, liquidity of supply, availability of audience data and where digital signage fits in the broader media mix.
Head of Marketing & GTM | T-Mobile Advertising Solutions
MODERATOR
SVP, Media | The Ad Council
CEO | Vistar Media
Chief Commerical Officer | OUTFRONT Media
JUNE 22
12:00 – 12:45 p.m. CEST
In this session, we will consider whether the dust has begun to settle on the bumpy transition to a post-cookie, post-ATT world. Has the “new normal” arrived yet or should we brace for more disruptions? In addition, we’ll touch on how measurement technologies are a bright spot in the advertising landscape. We’ll hear from industry leaders as they discuss the most exciting emerging technologies in measurement.
Head of Media Operations and Strategy | T‑Mobile Advertising Solutions
MODERATOR
VP, Data & Identity Solutions & Strategy | Acxiom
CEO | Upwave
CEO | InMarket
EVP, Research, Insights & Analytics | TelevisaUnivision
12:45 – 1:30 p.m. CEST
Tony Katsur, CEO, has set a new course for the IAB Tech Lab, helping standardize the industry’s approach to clean rooms, CTV and other areas of key importance to our industry. In this session, Tony will provide an update on the progress against these key initiatives and outline the priorities for the remainder of this year.
VP & GM | T‑Mobile Advertising Solutions
MODERATOR
CEO | IAB Tech Lab
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