Get ready to see your target market in a new light with
unmissable events, speakers, and experiences.
Get ready to see your target market in a
new light with unmissable events,
speakers, and experiences.
JUNE 17–21, 2024
Step into the future of advertising with our lunchtime panel series, happy hours, and exclusive one-on-one-sessions.
JUNE 17
How digital brands overcome digital noise
See details >Linear TV vs. CTV: Are branding and performance mindsets converging?
See details >JUNE 18
What messages are resonating with Gen Z?
See details >Diversity in media: Assessing progress toward meaningful representation
See details >JUNE 19
Best practices for overcoming data defeatism
See details >What’s new with Uber Advertising?
See details >Retail media’s future: Google Android & T-Mobile Advertising Solutions lead the way
See details >We’re hosting top advertising experts to discuss industry challenges, share innovative strategies, and unlock relevant insights to help you stay ahead.
JUNE 17
11:30 a.m – 12:15 p.m. CET
While all marketers have to consider digital experiences, a growing number of brands show up primarily in digital. Our panel will present the perspectives of Chief Marketing Officers representing companies that have avoided blending into the noise through memorable, useful, and otherwise exceptional consumer experiences.
Chief Marketing Officer
Fetch
Chief Marketing Officer
Tubi
Global Chief Marketing Officer
Warner Bros. Discovery
Chief Marketing and Consumer Experience Officer
Reddit
SVP and Chief T-Ads Officer
T-Mobile Advertising Solutions
MODERATOR
1:00 p.m – 1:45 p.m. CET
Most TV advertising budgets still go to branding campaigns with upper-funnel objectives. But as streaming takes hold with consumers and measurement improves, true performance and ROI tracking appear more attainable than ever. Our panel will discuss changes to the buyer mindset and whether TV will ever achieve the targeting and trackability that have defined the digital ecosystem.
VP of Media
HubSpot
CEO, North America
Kepler
Head of Consumer Marketing
Instacart
Managing Director, L’Oréal Investment Lead
Beauty Co-Lab
VP of Sales, Marketing and Distribution
T-Mobile Advertising Solutions
MODERATOR
JUNE 18
11:30 a.m. – 12:15 p.m. CET
The iPhone generation. The pandemic generation. The climate change generation. However you describe them, the young people who make up Gen Z are defined by upheaval and change. Our session will explore the cultural signals that are meaningful to this demographic cohort and offer suggestions for brands that want to meaningfully connect with them.
Head of Digital and Content AVP (Global Corporate)
Nestlé
Global Head of Content Partnerships
TikTok
VP, Global Business Development
AppLovin
Executive, Next Gen, UTA Marketing
United Talent Agency
Editor in Chief
Campaign US
MODERATOR
1:00 p.m. – 1:45 p.m. CET
While the news cycle is no longer as fixated on diversity, equity, and inclusion (DEI), brands remain highly focused on reaching multicultural audiences with authentic messages. This session will explore how brands can make sure their partners are ensuring inclusiveness throughout the media supply chain and connecting with a broad spectrum of audiences.
VP, Strategy and Solutions
Acxiom
VP, Brand and Product Marketing
Zillow
VP, Inclusive Network & LATAM Sales
Vevo
EVP, Chief Client Officer
TelevisaUnivision
MODERATOR
JUNE 19
11:30 a.m. – 12:15 p.m. CET
The eventual end of cookie-based identifiers across all browsers, as well as identifiers on mobile operating systems, has drawn many responses, ranging from irrational optimism (something will save us) to convoluted pragmatism (let’s reengineer identity) to cynical defeatism (time for a career change). This panel will explore what we know about the best practices for identifying Internet users in the years ahead.
VP, Sales & Partnerships
Unity
VP, Growth Marketing and Engagement
H&R Block
Chief Media Officer
Goodway Group
VP, Data & AI
T-Mobile
MODERATOR
1:30 p.m. – 2:00 p.m. CET
Uber’s ad business continues to expand, including the expansion of its in-car tablets that create immersive brand moments. As of the first quarter of 2024, Uber manages approximately 28 million rides per day on average globally. It also now reaches over 150 million monthly active platform consumers across its core ridesharing app and its delivery app, Uber Eats. In this beachside chat, a key executive of Uber Advertising will outline their roadmap for the next year. And they will discuss an exciting new partnership that will grow its available audience even further and carry advertiser campaigns to greater heights.
Head of Americas
Uber Advertising
Senior Director, Retail Media & DOOH
T-Mobile Advertising Solutions
MODERATOR
3:30 p.m. – 4:00 p.m. CET
Retail media has gotten far more consequential—and complex—over the last year. In this session, the Global Senior Marketing Director for Google’s Android Ecosystem gives an overview of her team’s learnings. What are the best practices for choosing partners and activating campaigns throughout the customer journey? How can marketers leverage DOOH screens in close proximity to retailers, in order to drive awareness? And where does in-store digital signage fit in the broader retail media trend?
Global Senior Marketing Director for Google’s Android Ecosystem
Google
VP of Sales, Marketing and Distribution
T-Mobile Advertising Solutions
MODERATOR
Relax and refuel with beachfront cocktails, engaging conversation, and inspiring lunchtime panels, all at our cabana, all week long.
Your festival pass gets you in the door, but an email opt-in gives you VIP access. Sign up for exclusive event updates, share your preferred days, and secure a one-on-one meeting.
Share which day(s) caught your interest.
We’ll reach out to find a time that works.
Check your email for the confirmation.
(But in case it’s helpful, here’s a map.)
