June 16-20, 2025
Join us for morning yoga by the water.
Monday and Wednesday
7:00 a.m. - 8:00 a.m. CET.
RSVP on the registration form below.
The future of advertising starts at our cabana. We’re making waves with curated conversations, data-driven insights, creative inspiration.
JUNE 16
Power panel: Navigating the future of modern marketing
See details >Gen Z and AI: The next mobile gold rush
See details >JUNE 17
First-party power: Turning data into deeper connections and smarter measurement
See details >Where people move, brands follow: Unlocking programmatic DOOH’s full-funnel power
See details >JUNE 18
Reinventing retail media: Why in-store screens are the new shelf space
See details >From ID to AI: Rethinking identity through intelligence, not just identifiers
See details >JUNE 16
10:30 a.m. – 11:00 a.m. CET
Today’s marketing leaders are being called to do more than ever, combine data-driven precision with bold,
human storytelling, and deliver measurable impact while making meaningful connections that last.
In this dynamic conversation, senior brand voices will share how they’re navigating cultural shifts,
consumer expectations, and economic headwinds, while staying true to their values and vision. From building
omnichannel strategies that feel seamless and personal, to using data not just to target but to deeply
understand, this panel explores how modern marketers are driving relevance, resonance, and results.
SVP and Chief T-Ads
Officer
T-Mobile Advertising Solutions
Moderator
EVP Marketing
Steve Madden
CMO
Weather Company
Executive Vice
President & Chief
Brand Officer
Nascar
Executive Vice
President, Global
Brand Strategy &
Innovation
Mastercard
11:15 a.m. – 11:45 a.m. CET
The next mobile revolution is here, driven by Gen Z’s demand for authenticity and AI’s power to predict and personalize at scale. For brands and marketers, mobile is no longer just a touchpoint—it’s the front door to culture, commerce, and connection. This session explores how to build mobile-first campaigns that meet rising expectations, harness real-time technologies, and drive meaningful brand growth in a mobile-led world.
Director of Mobile
Monetization
T-Mobile Advertising Solutions
Moderator
VP Strategy
Jellyfish
SVP Demand +
Platform
Magnite
VP, Head of
Marketing &
Strategic Projects
L’Oreal
Head of Aura US
Unity
JUNE 17
10:30 a.m. – 11:00 a.m. CET
So Google decided to keep third-party cookies around after all? It hardly matters. With shifts in consumer behavior and the deprecation of cookies and growing privacy expectations, first-party data has never been more critical. In this session, marketing leaders will discuss how to unlock the full potential of their owned data—turning customer insights into smarter targeting, personalized storytelling, and real-time measurement. We'll explore how brands are building stronger consumer relationships, achieving greater marketing efficiency, and measuring success in a privacy-first world. It's not just about having the data, it's about using it to drive meaningful results.
Head of Advertising
Data, Measurement
and Partnerships
T-Mobile Advertising Solutions
Moderator
EVP Business
Marketing & Growth
CEO
Kepler Group
Chief Client Officer
EssenceMediacom
(a WPP Media Brand)
RMN
Global Head of
Agency Partnerships
Uber Advertising
11:15 a.m. – 11:45 a.m. CET
Out-of-home is no longer a one-way broadcast. Programmatic technology has transformed DOOH into a flexible, data-informed channel that can drive results across the full funnel—from brand awareness to in-store traffic to digital re-engagement. This panel will unpack how advertisers are leveraging programmatic DOOH for more than just reach—tapping into data, dynamic creative, and cross-channel integration to meet audiences on the move. Whether syncing with retail campaigns, amplifying CTV buys, or optimizing based on performance signals, DOOH is now part of the omnichannel toolkit.
SVP, GM US
Marketplace
Vistar Media
Moderator
CMO
Intersection
Chief Investment
Officer
Digitas North America
Head of Integrated
Media
PMG
SVP, Brand
Solutions
OUTFRONT Media
JUNE 18
10:30 a.m. – 11:00 a.m. CET
AI is revolutionizing every corner of advertising — from how we tell stories to how we plan media and connect with consumers. In this dynamic session, industry leaders will discuss how AI is enabling more personalized, impactful storytelling, transforming media strategies, and reshaping brand-consumer relationships. We'll also dive into the critical questions of ethics, transparency, and the human role in a machine-driven future. How can brands harness AI's potential while maintaining trust and authenticity? Join us as we explore where innovation meets responsibility — and what it means for the future of advertising.
Head of Retail Media
Network + DOOH
T-Mobile Advertising Solutions
Moderator
Director, Android
Marketing
Global Head of
Partnerships, New
Screens
TikTok
Managing Director
SMG North America
11:15 a.m. – 11:45 a.m. CET
As the digital ad ecosystem moves beyond cookies and identifiers, marketers face a new reality: fragmented signals, shifting standards, and measurement blind spots. At the same time, AI is transitioning from headline concept into practical advantage, enabling powerful efficiencies for advertisers that can protect against these headwinds. This panel explores how location intelligence—supercharged by AI—offers a more resilient alternative that goes beyond IDs: one that unites physical and digital behavior to build richer, more dynamic audiences. This results in smarter, more intent-based campaigns that adapt across environments, whether IDs are present or not. We’ll unpack how this shift enables unified audience planning, cross-screen optimization, and real-world measurement to better reflect how people actually live and predict future behavior. It’s a bold, forward-thinking conversation on identity and AI—without the identity crisis.
President Blis, US
Blis
Moderator
EVP, Chief Strategy
& Operations
Horizon Next
EVP, Managing
Director
Digitas North America
EVP Global Head of
Partnerships
Choreograph
(a WPP Media Brand)
JUNE 19
10:00 a.m. – 11:00 a.m. CET
The digital advertising market is increasingly controlled a few powerful tech giants. As a result, advertisers are losing transparency, data sovereignty, and direct access to their audiences—as well as control over the environments in which their brands appear. Despite this growing dependency, many brands continue to focus on these closed ecosystems, often due to a lack of scalable alternatives. Yet there is an alternative: the open internet. Our panel brings together leaders who understand the essential role of premium, trustworthy environments in today's digital advertising: advertiser, agencies, publisher, tech provider and T-Ads.
Chief Marketing
Officer
Deutsche Telekom
Keynote Speaker
Captivating speaker sessions with some of the best minds in marketing
Illuminating product demos, including a deep dive on our groundbreaking acquisitions of Vistar and Blis
VIP moments to recharge on the Riviera, from morning beachfront yoga to happy hour at Maison Magenta
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New Cabana. Big Ideas. Bigger Vibes. Let’s Talk at Cannes. We’ll be the ones in Magenta.
Meet us at Cannes
Head of Advertising Data,
Measurement and
Partnerships
Head of National Sales
Head of Marketing
Head of Retail Media Network + DOOH
Marketing Director
Head of Strategic Sales
SVP, Chief T-Ads Officer
Executive Sales Manager
Director of Mobile
Monetization
Executive Sales Manager
