Cannes, France coastline from above and message that T-Mobile Advertising Solutions will be at Cannes Lions between June 19-23, 2023. Cannes, France coastline from above and message that T-Mobile Advertising Solutions will be at Cannes Lions between June 19-23, 2023. Cannes, France coastline from above and message that T-Mobile Advertising Solutions will be at Cannes Lions between June 19-23, 2023.

T-Mobile Advertising
Solutions @
Cannes Lions 

Elevate your advertising game
with a week of unmissable events, speakers, and experiences.

JUNE 19–23, 2023

Sign up

Join us on the Riviera as we celebrate the
70th International Festival of Creativity.

All week, we’re hosting the industry’s leading advertising experts at our Insights & Bites lunchtime panel series, as well as sharing innovative strategies, showcasing our omnichannel product solutions, and serving up daily frosé happy hours.

JUNE 19

MONDAY

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JUNE 20

TUESDAY

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JUNE 21

WEDNESDAY

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JUNE 22

THURSDAY

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T-Mobile Advertising Solutions

Get a closer look at our full session line-up. And reserve your spot today!

JUNE 19

MONDAY

12:00 – 12:45 p.m. CEST

Making sense of the inputs

Chief marketing officers are on the receiving end of an impossible amount of information…from CFOs, customers, platform partners, publishers, measurement providers and more. Furthermore, AI tools will open new frontiers in creative testing and feedback, leading to…even more inputs. Our panel will discuss the frameworks they use to process the endless insights, as well as which signals matter and which can be safely ignored.

Peter Deluca Headshot

Peter Deluca

Chief Creative Officer | T‑Mobile

MODERATOR

Nicole Parlapiano Headshot

Nicole Parlapiano

CMO | Tubi

Roxy Young Headshot

Roxy Young

CMO | Reddit

12:45 – 1:30 p.m. CEST

Are creative teams really using the data they get?

Each year, marketers gain access to more data, and they’re getting better at cleaning, structuring and storing that data in ways that support collaboration among internal teams and external partners. And yet our industry has yet to fully unlock the opportunity to use data to inform the creative process. This session will examine where creative teams are using data today, and what’s prevented them from taking full advantage. We will also discuss emerging approaches that may clear the way for more effective uses of first- and third-party data to support storytelling and creative development.

Alison Weissbrot Headshot

Alison Weissbrot

US Editor | Campaign US

MODERATOR

Jason Carmel Headshot

Jason Carmel

Global Lead Creative Data | Wunderman Thompson

Jay Friedman Headshot

Jay Friedman

CEO | Goodway Group

Adam Kerj Headshot

Adam Kerj

Chief Creative Officer | Accenture Song

Liz Caselli-Mechael Headshot

Liz Caselli-Mechael

Global Head of Content & Digital | Nestle

JUNE 20

TUESDAY

12:00 – 12:45 p.m. CEST

App marketing: Taking stock after a wild year

Growth in the app economy has surpassed the wildest expectations of many observers. Now the mobile marketing industry faces key questions about how campaign planning, targeting, app installs and measurement will work going forward. Our panelists will share observations on how their marketing strategies are changing, as well as how buying is evolving and how apps are playing more of a role in brand strategy.

Erica Chriss Headshot

Erica Chriss

Head of Ecosystem | T‑Mobile Advertising Solutions

MODERATOR

Colin Behr Headshot

Colin Behr

GM, Array | AppLovin

Ray Cao Headshot

Ray Cao

Managing Director, Global Head of Monetization Product Strategy & Operation | TikTok

Freddie Liversidge Headshot

Freddie Liversidge

Global Head of Media | HP

Scott Ludwig Headshot

Scott Ludwig

VP, Membership | Sam’s Club

12:45 – 1:30 p.m. CEST

Is streaming TV more than “incremental”?

Streaming TV is now more popular than linear by most measures, but it still has to fight for every dollar due to advertiser concerns about frequency, price, measurement and other factors. This panel will examine the barriers that still exist to a CTV takeover of the critical TV channel.

Jess Zhu< Headshot

Jess Zhu

Head of Advertising Products & Development | T‑Mobile Advertising Solutions

MODERATOR

Evan Adlman Headshot

Evan Adlman

EVP, Commercial Sales & Revenue Operations | AMC Networks

Nicolle Pangis Headshot

Nicolle Pangis

CEO | Ampersand

Georgina Thomson Headshot

Georgina Thomson

Managing Director, L’Oréal Investment Lead | Beauty Co-Lab (OMG)

1:30 – 2:15 p.m. CEST

Does Utiq’s launch point to the future of identity and consent?

This summer, Utiq will launch a new European ad tech platform and consent service backed by several European telcos (Deutsche Telekom, Orange, Telefónica and Vodafone). This session — featuring the CEOs of both Utiq and IAB Tech Lab — will highlight this promising new venture and discuss where it sits relative to other recent developments in privacy, identity and addressability.

Mike Peralta Headshot

Mike Peralta

VP & GM | T‑Mobile Advertising Solutions

MODERATOR

Marc Bresseel Headshot

Marc Bresseel

CEO | Utiq

Tony Katsur Headshot

Tony Katsur

CEO | IAB Tech Lab

JUNE 21

WEDNESDAY

12:00 – 12:45 p.m. CEST

Data collaboration in 2023

Our panel of agency chief data officers will evaluate progress in data enablement, connectivity and collaboration. We will offer a no-BS assessment of clean room technologies, Google’s privacy proposals, audience data match rates and more.

Joanna O’Connell Headshot

Joanna O’Connell

Research Analyst and EVP, Innovation | R3

MODERATOR

Mike Bregman Headshot

Mike Bregman

Chief Data Officer | Havas Media Group

Delphine Fabre-Hernoux Headshot

Delphine Fabre-Hernoux

Chief Data & Analytics Officer | Wavemaker

John Lee Headshot

John Lee

Chief Data Officer | NBCUniversal

12:45 – 1:30 p.m. CEST

How should media buyers think about DOOH?

Digital out of home continues to advance, with new activations in vehicles, retail shops and more. In this session, we will assess the channel’s progress as buyers and sellers work to make it more addressable, effective and measurable. Our panelists will discuss emerging creative opportunities, liquidity of supply, availability of audience data and where digital signage fits in the broader media mix.

Cherian Thomas Headshot

Cherian Thomas

Head of Marketing & GTM | T-Mobile Advertising Solutions

MODERATOR

Ashley Menschner Headshot

Ashley Menschner

SVP Media | The Ad Council

Michael Provenzano Headshot

Michael Provenzano

CEO | Vistar Media

Andy Sriubas Headshot

Andy Sriubas

Chief Commerical Officer | OUTFRONT Media

JUNE 22

THURSDAY

12:00 – 12:45 p.m. CEST

Are we finally done with signal loss?

In this session, we will consider whether the dust has begun to settle on the bumpy transition to a post-cookie, post-ATT world. Has the “new normal” arrived yet or should we brace for more disruptions? In addition, we’ll touch on how measurement technologies are a bright spot in the advertising landscape. We’ll hear from industry leaders as they discuss the most exciting emerging technologies in measurement.

Ryan Bricklemyer< Headshot

Ryan Bricklemyer

Head of Media Operations and Strategy | T‑Mobile Advertising Solutions

MODERATOR

Chris Kelly Headshot

Chris Kelly

CEO | Upwave

Todd Morris Headshot

Todd Morris

CEO | InMarket

Roberto Ruiz Headshot

Roberto Ruiz

EVP, Research, Insights & Analytics | TelevisaUnivision

12:45 – 1:30 p.m. CEST

A view from the IAB Tech Lab

Tony Katsur, CEO, has set a new course for the IAB Tech Lab, helping standardize the industry’s approach to clean rooms, CTV and other areas of key importance to our industry. In this session, Tony will provide an update on the progress against these key initiatives and outline the priorities for the remainder of this year.

Mike Peralta Headshot

Mike Peralta

VP & GM | T‑Mobile Advertising Solutions

MODERATOR

Tony Katsur Headshot

Tony Katsur

CEO | IAB Tech Lab

Excited for our lineup?

Fill out the registration form below and share which days caught your interest. See you on the Riviera!

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Find us at the festival!
We’ll be the one in Magenta.

Find us at the
festival! We’ll be the
one in Magenta.

Blueprint of Cannes Lions festival area, with magenta walkways and rectangle over our Beach Town cabana. Blueprint of Cannes Lions festival area, with magenta walkways and rectangle over our Beach Town cabana.